Digital magazines have exploded in popularity over the past decade. Unlike their print counterparts, digital magazines can be updated frequently, distributed globally at little cost, and enhanced through multimedia and interactivity. However, monetizing digital content remains a challenge for publishers.
Whereas print magazines rely on both newsstand and subscription sales for revenue, digital magazines have far fewer sources of income. Print advertising rates are also significantly higher than digital ad rates. As more readers move from print to digital, publishers are struggling to replace lost revenue. Developing smart monetization strategies is critical for the survival of digital magazines.
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