5 examples of digital marketing collateral to use in 2023

Digital marketing collateral is a type of content that presents a company’s message in an engaging and visually appealing way. It’s an engaging experience that helps you stand out from the crowd while telling your story & building trust with your audience.

Digital marketing collateral includes all of the marketing materials you use to promote your business, whether it’s a website, an email newsletter, a social media post, or any other kind of communication that’s relevant to your product or service.

5 examples of digital marketing collateral to use in 2023 are:

1. Ebooks

No doubt, ebooks are an amazing way to increase your brand awareness, collect more qualified leads, and share more information about what your business has to offer. Today, ebooks have become a powerful medium to engage more audiences. You can make your ebooks more interactive and immersive by incorporating videos, high-quality images, hyperlinks, pop-ups, and animations.

If you create your ebooks with Enhanc, you can also embed lead-capture forms into them that help you to capture qualified leads right within your flipbook. Further, Enhanc allows you to track whether your document is opened and which pages of your document are read the most.

2. Videos

The most important thing about digital marketing collateral is that it needs to be engaging. It needs to be exciting, fun, and different from your competitors’ materials. You want your digital marketing collateral to give people a reason to visit your website, instead of simply being a list of links. The best way to do this is through storytelling.

You can use stories in your digital marketing collateral by telling stories about your business or products and services, or even by sharing personal stories of how customers have benefited from using them.

A great way to tell stories to your customers and potential customers is through videos. Not to mention, video content is greatly engaging and versatile. Further, you can share videos on different channels.

3. Webinars and webcasts

Webinars offer live video broadcasts with an expert speaker who discusses a topic related to your business or industry. Webcasts offer recorded presentations from experts on topics related to your business or industry that can be viewed later at a time convenient for you or your audience.

People nowadays listen to webinars and webcasts, and thus they serve as a great medium to create brand awareness.

4. Website

Without a doubt, a website is generally the central hub for the brand’s online presence. It provides key information to customers and potential customers. The content of a website typically includes product and service pages, landing pages, the about us section, the home page, and testimonials.

5. Social media profiles

You can your social media profiles such as Facebook, Instagram, Twitter, etc. to create brand awareness. You can upload video clips, product updates, discounts, and more. You can use Facebook and Instagram stories to highlight important information.

So, these are the 5 digital marketing collateral you should be using in 2023! Which digital marketing collateral do you think should be included in this list? Please tell us in the comment section.